This project involved creating animated visuals for the live shows of Ana Carla Maza, a Cuban cellist and singer who blends salsa, cumbia, tango, mambo, reggae, pop, and classical music.

The brief was clear and inspiring: a visual journey through Latin America, with cultural references that matched the musical diversity of her Caribe World Tour. From the start, I had full creative freedom to work in my own illustration style, which allowed me to produce expressive and highly personal pieces.

I drew inspiration from the tone of each song, building scenes with Caribbean atmospheres, textures, and references. The visual approach was about celebrating Latin American identity through fresh, playful, and rhythmic visuals.

• Illustration: Procreate (iPad)

• Frame-by-frame animation: Callipeg (iPad)

• Compositing & FX: After Effects

• From concept to delivery:

  • Visual concept and creative direction

  • Character and environment illustration

  • Frame-by-frame animation

  • Assembly and final visuals for live show playback

A fast-paced and intense process: multiple visuals, tight deadlines, and a fully handmade approach. But it was also a joyful project with space to explore, play, and propose. Despite the pressure, it was absolutely worth it.